Hopefully, you’ve enjoyed the summer. As September approaches, we’re back to thinking about kids going back to school, closing up the cottage and preparing for the next phase of the year. For those in the aesthetic world, we also know that Fall brings an increase in business, with clients desirous to look their best, experience the latest technology and see what’s new.
Below are some of the steps that every Spa, Medispa and aesthetic practitioner can be doing to maximize business potential in the coming months.
It’s a good time to run through your client list and look for business indicators:
Are there clients you haven’t seen for a while? How can you re-engage them?
Are there services that clients used to clamor for, but don’t seem to demand as frequently these days? Should you be refocusing your service lineup?
Are there services and treatments that are particularly strong in certain seasons that you can incent as a way to get more front-of-mind presence?
It’s always a good idea to review your lineup of service offerings to see where modifications might make sense. New technologies, consumer preferences, and complementary treatments are all good reasons to look at adding a new service to your portfolio. Examples include:
Do you do a lot of microneedling? Perhaps an offering that includes Platelet Rich Plasma (PRP) would enhance your microneedling practice by making it more efficacious and allow further expansion in aiding hair growth or treating hair loss.
Already have a multi-function aesthetic platform? Consider adding an additional handpiece to provide additional treatment options. A Q-Switched YAG, for example, might let you add tattoo removal to your arsenal.
Consumable product offerings can provide opportunity for expanding revenue with an existing client base. Ensuring you have medical-grade skincare and sun care will help you further ensure positive treatment outcomes with your clients and also expand your business.
Taking time at the end of a slower season like Summer to ensure your team is trained and ready for the coming wave of business is always a smart move. Online or in-person training on technologies within your practice, the latest in treatment protocols or upcoming developments in aesthetics will help ensure your team is knowledgeable and best able to service your client base. Additional training in marketing, business development or clinic management might also be beneficial to extend skills expertise.
It goes without saying these days, but taking the opportunity to do a deep clean on your facility and equipment will pay off in customer satisfaction, equipment uptime and the morale of your staff. Deep cleaning of a facility would include sanitizing and sterilization, and provide a safer environment.
This is also a good time to touch base with your technology and service partners to find out their status, plans for the rest of the year and what they’re thinking about. It’s been a tumultuous year, and the reconnection can solidify relationships and provide other business opportunities. It’s also a good way to find out what they have that’s new and exciting, to get you thinking about what should be next for your business.
Here at Salient, we’re looking forward to the Fall, and the opportunities that emerge as we all enter this busy season. Don’t hesitate to reach out if we can be of assistance in your business with our extensive experience, clinical expertise and product lineup. We hope to see you soon
Written By: Michael Pizzorno, CEO Salient Medical Solutions
