The COVID pandemic has left a mark on everyone in our society. Those of us in the private sector have seen businesses impacted by closure, limitations on customers and services offered, and in the worst cases, economic failure. We at Salient share your frustrations and fears, and have endeavoured to assist our clients to the extent possible, via discounts, direct customer shipping and extended financing options.
We’re seeing a mixed bag in the market. Many clients are hunkering down, reducing unnecessary expenses and remain firmly in waiting mode. Others, however, trust that we will come out of this upheaval eventually, and have used the opportunity to better position their businesses to compete, incorporate additional products/services, and perhaps most importantly, to increase margins to make up for the business interruption that we’ve all experienced for most of 2020. We are seeing lots of clients making investments into their business, both small (microneedling, PRP, skin care products) and large (aesthetic platforms).
A decision to reduce or eliminate spending on capital equipment is certainly justifiable given the market conditions, but there are also reasons to make investments in new technologies, adding services and combination therapies to provide more complete and lasting results in client treatments. There’s a lot of sense in the belief that people will continue looking for treatments might be more price sensitive or more discerning, but they’ll still want them. At Salient, we are in the latter camp, believing that the smart money is being invested in improving a business’ profit potential, adding diversification, and ensuring that it’s offering the most attractive suite of client treatments possible. This strengthens a business, making it better capable of sustaining fluctuations in the market and a more consistent profit-generator during healthy times.
We’ve been busy here as well, putting a lot of time and effort into producing new marketing materials, focused primarily at developing resources for our clients to use to advertise their business and products, as well as a number of clinical training videos to ensure practitioners are abreast of the latest trends, techniques and treatment modalities. You’ve likely seen some of this, along with our more public profile on social media. We hope that you find our updates informative and interesting, and welcome any feedback you might have on what would be of interest to you.
You’ll see us bringing you more content over the coming months in the form of webinars, new ideas for treatment combinations, ways to increase your practice’s ROI and margins, and some of what we find interesting in the industry. We’ve got a few exciting product launches coming up as well, and we’ll keep you apprised of those. As a supplier to businesses like yours, our priority is to equip you, your staff, and your clients with the utmost value during these unprecedented times.
You deserve nothing less.
– Michael Pizzorno, CEO
